We need to find a new product market fit. Our products need to be reinvented to fit the new reality. This is proof that if the audience is there and the need is there, it's not that the market is broken. While some companies saw a rise in cost and a decline in revenue, others managed to rise above the situation, launch successful games, or reinvent themselves and continue growing.
The changes shook up the mobile gaming ecosystem and, along with the current macroeconomic situation, had a devastating impact on the valuations of its key players. W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming.
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